Ishikawa, Japan-- Consumer purchasing decisions can be considered as a form of preference-based human reasoning. There are two major schools of thought on preference. While mentalism asserts that ...

The study of preference theory and decision-making delves into how individuals and collectives assess and order alternative outcomes under conditions of uncertainty and complexity. Traditionally ...

Economic and Political Weekly, Vol. 3, No. 26/28, Special Number (Jul., 1968), pp. 1003-1005+1007-1012 (9 pages) In recent years a number of empirical studies on household consumer behaviour, based on ...

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker). In today’s marketing world of exploding social media, seemingly ...

This is a preview. Log in through your library . Abstract The standard model for the diffusion of innovations in consumer behavior does not adequately account for the incorporation of novel items of ...

Brand preference can be a challenge as consumer culture changes quickly and the strongest brands tend to move at the speed of consumer culture. Brands are expected to take a point of view on topics ...

Cargill's consumer preference study revealed that despite the widespread popularity of gelatin-based gummies, participants overwhelmingly favored a softer gummy texture made from alternative ...