Although digital marketing allows fishermen to reach across the globe on that four-inch screen, 77 percent of direct market ...

After decades of robust expansion, America’s farmers markets are sharing much of their growth lane with farmers’ other direct marketing channels. The number of farmers markets registered with USDA ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

You might hear the phrase, "direct marketing" and assume the category is synonymous with direct mail or is limited to a sales channel like mail order catalogs. In fact, these are only two of the ...

I love sales. One of the reasons I fell in love with it was because of the idea that I could control how much I earned. If I wanted or needed to make more money, I simply needed to sell more. However, ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Opinions expressed by Entrepreneur contributors are their own. Franchise revenue and growth are alive and well, defying dire predictions that the pandemic would kill business growth. According to ...

IWCO Direct, a leading provider of data-driven performance marketing solutions, announced Dave Ciocchi has joined the company as Senior Vice President of Sales and Customer Solutions. Ciocchi is an ...

Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...