In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle. What do you do if you have a mass ...
This week the marketing office of Dove, a personal care brand of Unilever, found itself in hot water over an ad that many people have taken to be racially insensitive. Social media users called for a ...
German personal care brand Sebamed has launched a new evidence-based brand campaign. Titled ‘Filmstars kee nahi, science kee suno’, it aims to demonstrate the superior benefit of Sebamed’s cleansing ...
In another example of comparative advertising, German skincare brand Sebamed in a recent campaign has taken a dig at HUL’s Lux, Pears and Dove soaps, saying “Jab baat aapke skincare ki ho, toh ...
The Bombay High Court (HC) on Tuesday said that German personal care brand Sebamed can continue comparative advertisements naming fast-moving consumer goods major Hindustan Unilever Ltd (HUL) soap ...
German personal care brand Sebamed has launched a new evidence-based brand campaign. Titled ‘Filmstars kee nahi, science kee suno’, it aims to demonstrate the superior benefit of Sebamed’s cleansing ...
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