Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

Wondering how to effectively scale your B2B multilingual PPC strategy to engage and convert audiences in new markets? Then you’ll want to check this out!

Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

To get a better idea of what's working in B2B advertising in this day and age, Demand Gen Report caught up with Dmitri Lisitski, CEO and Co-founder of Influ2, a person-based marketing platform.

A successful B2B digital marketing strategy has a lot of moving parts, including an engaging website, search engine optimization, blogging, advertising, email marketing, content offers and much more.

Fraser Hynes, director of Millward Brown Corporate, explains how B2B brands can connect to customers on an emotional levelWhat would happen if you asked everyone at your next meeting to name their ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.

UK SMEs generated £1.9 trillion during 2017. Yet some B2B brands are reticent to target this booming sector. And reticent B2B marketers always ask the same questions: what exactly does SME advertising ...

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...

Salesforce, for example, recently found that LinkedIn’s CTV ads reached four times as many on-target impressions compared to linear TV, according to a recent case study. “On-target impressions,” in ...

Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.