GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Search Engine Land » Platforms » Google » Google Ads » Google Ads intros new URL parameter options ahead of parallel tracking deadline Share AmsStudio / Shutterstock.com Google is adding two landing ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

Google's John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths come ...