If you're new to the Elf on the Shelf tradition, here's what to know about how it works, the purpose, history and rules of this little North Pole visitor.

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and easy tradition with these ideas.

Learn how to make your Elf on the Shelf a beloved part of your family's holiday traditions.

When should your Elf on the Shelf arrive? And when does he return to the North Pole? Here's everything to know about the Christmas tradition.

When should your Elf on the Shelf arrive? And when does he return to the North Pole? Here's everything to know about the Christmas tradition.

Elf on the Shelf is back — but not all parents are into the holiday trend. (Photo: AP) For Kylie Kelce, going all in on Elf on the Shelf is too much. "The idea of waiting until my kids are in a ...

I refuse to get an Elf on the Shelf. Does that make me a Grinch? I emphatically do not want to add another chore to my holiday plate. But am I missing out on magic?

Christmas season and traditions kick off when the little elves make their debut. Here's all about Elf on the Shelf and when it appears.

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The ...

For those who celebrate the holiday tradition of the Elf on the Shelf, there are seemingly endless possibilities for how and where the elf will appear every morning in order to keep a watchful eye ...

Here are some ideas to keep in your back pocket for the moments when life gets a little too hectic and you need a quick, fun last-minute pose for your elf.

Elf on the Shelf, the storybook turned toy franchise, has become a Christmastime tradition for many families. Here's how the brand has evolved in the last 17 years.