Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

A pop-up hosted by teen influencer Salish Matter descended into chaos, now-viral videos of the event show The gathering, which took place at the American Dream mall in New Jersey on Sept. 6, was ...

Breanna, nine, wants to be a YouTuber when she grows up. On Saturday, September 6 at 6.30am, she joined thousands of tweens and their parents in the parking garage of American Dream Mall in East ...

Creator startup Spotter held its first upfront-style event Thursday, matching YouTubers with marketers. Creators like Ryan Trahan and Jordan Matter pitched brands on sponsoring future videos. Several ...