Nick Chasinov is the founder and CEO of Teknicks, a research-based internet marketing agency certified by Google in Analytics, Tag Manager, and a Google Premier AdWords partner. Market research and ...

The main difference between market intelligence and market research is that the latter is more company-specific. Marketing intelligence is existing information that small-business owners use to study ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

Market research helps you develop knowledge of your industry and your company's competition. Knowing your potential and current customers and their purchasing preferences allows you to modify your ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on marketing strategies for expanding your business into ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Direct Marketing Services Category - Procurement Market Intelligence Report.