Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, ease of use, and pros and cons.

Since each of the companies in Figure 2 either acquired or partnered with a firm other than Marketo, one must question whether Marketo is as attractive as investors want to believe.

Marketo, a marketing automation company, is strategic in Adobe's quest to challenge Salesforce's dominance in the marketing space.

A private equity firm like Vista, reportedly in a record $10 billion fundraising process, is well situated to scoop up undervalued tech stocks like Marketo that can't sustain investor interest in ...

Marketo customers didn't need to wait long to find out as Adobe integrated Marketo with its digital experience platform in a number of ways. It's been a little over two years now since the acquisition ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?

“By integrating Marketo’s best-in-class marketing automation platform with Vibes’ best-in-class mobile marketing, we’ve created a solution that empowers marketers to reach consumers on ...

Adobe has been selling software to consumer marketing teams for decades, and it will start butting heads with enterprise marketing software vendors following the close of its $4.75 billion ...

Marketo's CEO takes aim at Salesforce, highlighting the competitive landscape in marketing technology.

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.

With Piper for Marketo, Piper the AI SDR serves as a marketing agent that instantly and intelligently converts Marketo leads across a marketer’s most important channels: the website and the ...