Lego's hype video features an appropriately weighty voiceover calling for the robot to "engage brick mode" for "Lego Optimus Prime time." It shows an animated version of the transformation.

The figure can covert from a robot to a truck and back again thanks to 19 points of articulation. It is one of the few Lego sets that is able to covert between two models without having to rebuild.

One of the Star Wars fandom's most infamous memes is joining the Star Wars canon (kind of) in this Lego Star Wars special mini-series.

LEGO just dropped the new Transformers Soundwave Set and this model is "more than meets the eye!" You're going to want to hurry to grab this talking robot villain before it transforms back into a ...