With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

NEW YORK—In a notable expansion of its programmatic advertising capabilities, Dish Media has launched Dish Connected, a new advertising solution that for the first time allows Dish TV's live linear ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...

LONDON—Despite increased competition in the streaming device and CTV ad market, Roku continues to hold a commanding lead in CTV open programmatic ad traffic in North America, according to the newest ...

Most of the nation’s biggest TV companies are planning to gather under one roof next week and discuss something that has little to do with traditional boob-tube economics but is likely to play a ...

Waste in programmatic is an opportunity to take the competitive advantage, not a problem that needs to be checked, solved and swept under the rug, explains Goodway Group CEO Jay Friedman. “When we go ...