With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance engine.

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

NEW YORK—In a notable expansion of its programmatic advertising capabilities, Dish Media has launched Dish Connected, a new advertising solution that for the first time allows Dish TV's live linear ...

LONDON—Despite increased competition in the streaming device and CTV ad market, Roku continues to hold a commanding lead in CTV open programmatic ad traffic in North America, according to the newest ...