CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further because they cannot see what they are buying.
The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...
The MarketWatch News Department was not involved in the creation of this content. Cross-platform streaming campaigns prove more effective for local market reach, according to new research with ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
When someone asked Willie Sutton why he robbed banks, he was famously quoted as saying, “Because that’s where the money is.” If he were alive today, Willie Sutton would probably work in the ...
In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...
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