An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

As Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. Some practitioners ...

Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings. As marketers, we love numbers and metrics. They help us track ...

Creative best practices rely on different and often contradictory metrics developed by Facebook, YouTube, and other digital platforms, but there is another way. CreativeX, an AI-powered technology ...

Reddit Inc. (NYSE:RDDT) is one of the best new stocks to buy now. On July 1, Reddit introduced new, automated ad tips within its Ad Manager platform. These new recommendations are designed to help ...

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform. The Microsoft Optimization Score estimates and ...