The land of Oz has come to Roblox! Users of the popular online game can now explore the world of Wicked, through a new official partnership with the upcoming film. Watch a promo now and learn more ...

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

Roblox is launching a new immersive movie store featuring bundles and characters from iconic movie franchises like Twilight, John Wick, and Saw.

Dive Brief: Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing ...

A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

In March, Warner Bros. teamed up with “Roblox” on a cross-promotion for the film “Read Player One,” using the event as a testbed of sorts for marketing to a younger audience of movie-goers ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals. The past-week’s decimation of the stock markets due to the ...