Individuals use brands to create and communicate their self‐concepts, thereby creating self‐brand connections. Although this phenomenon is well documented among adult consumers, we know very little ...

Significant effects emerged with regard to gender, age, dimension of self-concept, and educational transition. As the flagship journal of the Society for Research in Child Development, Child ...

Teens grow into themselves amid social pressure and uncertainty. Supportive relationships, belonging, and future-oriented purpose help shape resilient, grounded young adults.

Self-concept development can be influenced by social comparison, particularly during adolescence. Getting personalized content on a topic of interest can influence adolescents to compare ...

Adolescents’ self-concept is most strongly linked to their sense of physical attractiveness and body image, an area where many people struggle. So, encourage more regular exercise programs during and ...

The “sixth grade social shake-up” may feel dramatic, but it’s also a prime opportunity for parents to guide kids toward ...

New research has found that, contrary to previous beliefs, adolescents born preterm have the same levels of self-esteem and overall well-being as those born full-term.