Value propositions must be monitored. They should be an essential part of your innovation and product road-mapping effort. Here are three ways to recession-proof your value proposition.

It's the agreement, formal or unspoken, between an employer and employees about why an organization is an attractive place to work. Here’s what to do about it.

Here are five signs that could indicate a weakness in your value proposition and some high-converting B2B sales techniques to combat them.

What is Value Proposition Design? Value Proposition Design is a method of product design that is featured in a well-respected product design text called Value Proposition Design: How to Create ...

Financial services provider One Family offers a range of ISAs and life insurance products. The firm, which is a mutual, ...

This leads us to the most important value proposition of Catholic universities: to educate students to shape the future we want. Catholic universities belong in today’s higher educational matrix ...

Given the pace of development in the past two years, Booyco Electronics CEO Anton Lourens says PDS technology is advancing its value proposition beyond the avoidance of accidents on mine sites.