Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

The announcement, delivered by Anthony Chavez, VPt of Privacy Sandbox at Google, confirmed that Chrome users will continue to ...

Articles started spreading this weekend suggesting Apple was warning iPhone users to delete Chrome immediately. Here’s the ...

“…a shocking development…meaning ad tech companies can still use the targeting technology in the world’s most popular web ...

Apple’s video warning for iPhone users to stop using Google Chrome doesn’t mention Google Chrome — it doesn’t need to. It plays on the browser’s reputation for tracking and privacy infractions, which ...

A set of 57 Chrome extensions with 6,000,000 users have been discovered with very risky capabilities, such as monitoring ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...