5 metrics to measure the success of Facebook videos From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing ...

Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?

Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, ...

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what ...

Brands’ retreat from Pride costs them credibility Consumers across the political spectrum lose faith in brands that flip-flop on political issues.

Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.

Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.

Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more ...

Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.