Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.

BharatPe’s latest film turns everyday payments into cricket metaphors, blending match-day tension with transactional speed and reward mechanics.

Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated Kanika as head of the Delhi office, where she was previously vice-president.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.