Define, size and measure audiences so you can engage the right people in the right channels at the right time.
Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Define, size and measure audiences so you can engage the right people in the right channels at the right time.
As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...
Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...
Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...
The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered ...
New Collage Group insights identify the top 10 culturally fluent brands among Black Americans. Our 2023 study measures how brands have been able to use culture efficiently and effectively to appeal to ...
Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research. Black History ...
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