Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.
Imitations of the ultra-luxe Hermès Birkin handbag have gone viral and been delisted from Walmart's online marketplace.
Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.
Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.
Walmart pulled the knockoff Birkin, but it’s not saying much about it. A few weeks ago, Walmart started selling what quickly became the most talked about designer fashion item. Aside from the fact that’s a thing you don’t ever expect to hear,
If you don’t have $40K to spend on a Birkin, how about a “Wirkin?”
"Consumers are pushing back against big conglomerates who have been selling them 'dreams' then excluding them from the party.... The 'Wirkin' class got the message. We're not uneducated or classless;
Walmart's Wirkin bag has taken social media by storm, thanks to its striking resemblance to Hermès' Birkin. Fashionistas have mixed opinions.
Budget-conscious buyers looking for luxury alternatives have flocked to Walmart's Birkin bag look-alike, nicknamed the 'Wirkin.'
Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.
Retail giant Walmart ventures into luxury resale, offering pre-owned Chanel and Prada items amid investor concerns over DEI policies.
In our weekly fashion catch-up, we like to update the girls on what’s going on in all the corners of the fashion world.