Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Sports Direct, Europe’s biggest retailer of sports and fitness footwear, clothing and equipment, is launching its 2024 winter campaign, New Traditions Start ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Adidas sale: deals from $5 @ Amazon The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. After discount, deals ...

SPORTS Direct has unveiled its star-studded Christmas advert for 2024 which is set to appeal to football, rugby and wider fitness fans. The action-packed film features sporting legend Frank ...

Apparel and shoes are seeing some of the biggest markdowns with popular brands like Lululemon, Nike, Adidas, Patagonia and ...

A 'double whammy' of Labour's pledge to cap school-specific school uniform items and tax increases announced in the Budget ...

Even in early November, we've already got some killer holiday deals to share with you, from bikes and bodysuits to tents and ...

Our picks will inspire you to say, "I'll be bag" as you prepare for Terminator-level workouts. These totes, duffels, yoga ...

The new Adidas Pulse Factory Outlet concept is designed with cyclists in mind, featuring bike racks, repair stations, and ...