The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing like what you’d expect from the maker of one of the world’s most recognizable ...

Sophisticated phishing emails impersonating global brands used NFT hype to lure users into connecting their crypto wallets to ...

Gatorade will sponsor the all-female F1 Academy and rookie driver Lisa Billard in a deal that the series's Managing Director ...

Logos are everywhere. They’re on the products people buy, the apps they use, and the stores they visit. But what most people ...

After almost twenty-five years, PepsiCo has unveiled a new corporate identity that feels purposeful, human and built for the future. It is simple, confident and true to what the company stands for ...

Recently, that confidence made headlines when he declared himself physically "perfecto" and the hottest man in soccer. But ...

In recent decades, whenever I have traveled to Japan I have opted for landing in Fukuoka on Kyushu island instead of taking ...

MT Hyderabad hosted its convocation ceremony for the batch of 2023-2025 on its campus, celebrating the successful culmination ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.