When Apple's software chief tested the new Siri early last year, he discovered a disaster—features shown in TV ads simply ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising ...

Apple hasn't developed an AI chatbot for consumers, but it has been using them internally for some time now. Last year, ...

Do you have stuff? Want to not lose your stuff? Apple's tiny trackers are now essential items. Here's how to make them work ...

According to an internal memo from Apple, Enchanté can be used by employees not only as a test platform, but also to help ...

Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other ...

Apple plans a two-stage Siri overhaul, culminating in a chatbot-style assistant in September powered by a custom Google ...

Apple is gearing up to launch the iPhone 18 series in the coming months, with new leaks suggesting that the Pro lineup will ...

In August, for instance, the transcript of an internal Apple meeting escaped into the wild and revealed that the company, get ...

Cupertino finally threw its weight into the AI race — behind a familiar name.

Apple and Google have confirmed reports that it will use Google Gemini’s models to help it power the new version of Siri and ...