If recent runways and red carpets are any indication, mascara may be losing its mystique.

Can this mascara really lock in all-day curl?

Makeup tutorials often show influencers swiping on mascara in seconds, eyes locked on their reflections. I do it differently—I skip the mirror entirely. It started with sibling logistics. In high ...

Applying mascara is one of the most essential steps in any make-up routine, along with one of the most subjective. The right formula can quickly enhance your eyes and elevate even the simplest make-up ...

Lizzy Sharer takes on a wild makeup challenge by applying 100 layers of mascara! The results are sure to shock you. WARNING: ...

Smart product placement and lightweight textures can quickly reduce puffiness, brighten under-eyes, and create a naturally ...

Entrepreneur and pro dancer Paige DeAngelo knows the importance of good mascara. She’s eyeing big growth for her sustainable ...

Not many people know this, but I’m a tad bit addicted to curling my eyelashes. Like, not My Strange Addiction-level, but definitely close to it. I just love the way one tool can open up my ...

A beauty editor tested the Sweed Beauty Lash Lift Mascara—the clean, cult-favorite Swedish mascara with a celeb liking from ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...