BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

The House settlement is supposed to end the era of pay-for-play that has benefitted BYU. Many are skeptical, including former Utes AD Chris Hill.

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist. Chris Hill suggests ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

- AJ Dybantsa, BYU's groundbreaking recruit, boasts a $4.1 million NIL valuation, with deals including Red Bull sponsorship and a $4 million Nike contract.

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans ...

Class of 2026 five-star quarterback Ryder Lyons opens up about NIL offers and what led him to commit to BYU.

BYU Defensive Coordinator Jay Hill Sends Blunt Message to Players in New NIL Era Hill is helping to change the culture with the Cougars building strength in Big 12 Jeff Hauser Jun 24, 2025 10:38 ...

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks.

Data shows staggering boom in June NIL deals as college sports enters historic revenue-sharing era NIL collectives rushed to front load the deals ahead of the landscape changing on July 1 ...

Under the new House settlement, all deals involving name, image and likeness over $600 must go through a clearinghouse to make sure those agreements reach certain standards. But what are those ...