The upcoming release features a highly detailed model of Sauron’s menacing helmet as seen in the cinematic trilogy Each set ...

It also adds to a growing Lord of the Rings LEGO franchise which now includes Rivendell, The Shire and Sauron's other home of ...

From square jeans to brick-shaped shoes, cubic fashion is clearly having a moment.

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

The new Sauron helmet clocks in at just 538 pieces, but at around 13″ tall, including the display base it comes on, you’re ...

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

Today, Lego has revealed five new Star Wars sets as part of its upcoming Smart Play lineup, including the Millennium Falcon, Mos Eisley Cantina and more.

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.

That’s Bring Your Own Brick, of course. The five new Star Wars-themed sets launching on March 1st support the company’s new ...

Lego unveiled five new Star Wars Smart Play compatible sets at the Nuremberg Toy Fair today (Jan. 27), including an 885-piece ...

LEGO has numerous third party partnerships that are wildly popular. We're talking brands like Star Wars and Nintendo and Harry Potter, etc. But LEGO's homegrown, original themes are a little more ...