Join me as I recreate Pat McGrath’s Star Wars-inspired looks with Covergirl! Light side or dark side - who will you choose?

Learn how to create a bold, all-matte black smokey eye with SonjaRDeluxe. Perfect for dramatic nights out or statement makeup ...

Below, Hughes shares her picks of the buzziest holiday makeup trends of the season — all of which you can pull off with the ...

To begin, consider your blush format. Edeme reaches for both cream and powder formulas, noting that creams tend to suit drier ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

As “King Kylie” nostalgia resurfaces, many are wondering if 2026 could bring back 2016’s internet era. This article breaks ...

College students furnishing their first apartment can find affordable vintage pieces that have way more character than anything from a big box store. Young couples can discover unique decor items that ...

OLIVIA Attwood has officially cracked the code for festive skin. Her latest viral beauty masterclass is a goldmine for anyone ...

Celebrated makeup artist Namrata Soni shared insights into her work with Bollywood icons like Aishwarya Rai Bachchan and Sushmita Sen, recalling a memorable glittery blue eyeshadow look for Rai. Soni ...

A ’90s trend that’s building momentum on TikTok, gray mascara is a trick that’s been used in film and on editorial shoots for ...

An InStyle writer found the 10 best under-$50 fashion and beauty gifts at Nordstrom. Shop cashmere accessories, cozy slippers ...