A woman goes to a store to pick up a Pepsi and notices the Coca-Cola products are completely untouched. In a TikTok with over ...

February 2025 – This year’s Coca‑Cola® Chinese New Year Campaign Grand Finale – “Meet on 2.14: Together, Share Your Heartfelt Wishes with Coca-Cola” – completed on a high note tonight at Ocean ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

For years now, new soda brands have been popping up incessantly with every grocery store trip yields a fresh, ...

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, will crown the Arab Hope Maker of the Year on February 23 at the Coca-Cola Arena in ...

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, will ...

Hendrick Motorsports president praises Chase Elliott after his strong start to the 2025 season, following a dominant win at ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

When I was a kid, every so often a corporation would be cited by the Federal Government under it’s “Truth in Advertising “ laws. A common refrain from TV living rooms was, “Hey! That’s ...