The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are the key competitors of Coca-Cola. PepsiCo’s marketing strategy continues to play a pivotal role in reinforcing its brand equity and expanding ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).

Coca-Cola’s digital strategy has also boosted its sales recently, ... Business Intelligence, data analytics, digital insights, digital marketing, and better customer experience. ...

Coca-Cola Co.’s second-quarter sales exceeded expectations and the company raised its full-year guidance. Coca-Cola second-quarter earnings sees it top estimates | Ad Age Skip to main content ...