On Nov. 3, Illinois fans celebrated the grand re-opening of the Illinois NIL store, located at The Lab near Campus Ink. The ...

That report from On3, which states that Michigan is willing to more than double LSU's rumored $5 million NIL deal for ...

Georgia head coach Kirby Smart was very candid about his thoughts on defensive back Jake Pope being caught on video ...

On Tuesday, it was announced that the University of Michigan was partnering with Passes, a direct-to-fan engagement and ...

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

Passes, a direct-to-fan engagement and monetization platform, has partnered with Michigan Wolverines athleticsto create NIL ...

Any Vols football fan knows who Squirrel White is. But there's another squirrel - a much smaller one - donning a miniature helmet and meeting fans.

Bears superfan Mackenzie Currans arrived at Halas Hall last Thursday prepared to enjoy a fan experience after a winning a ...

Late Sub host Claire Watkins talks NCAA basketball's season start before diving into this weekend's 2024 NWSL Playoffs ...

— Each school with the money to do it will be allowed to share as much as $22 million in annual revenue with athletes — money they get from tickets sales, TV contracts and other sources. They can ...

The CW Network will introduce shoppable ads during a college football broadcast in November as part of a broader partnership with Shopsense AI, the companies said this week.

College sports hold a special place in the hearts of millions of fans across the country. From the excitement of a Saturday ...