There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

At the core of social media is many-to-many communication. Enterprises struggle with many-to-many communication, because of organizational roles, processes, efficiencies, and control. At the core of ...

Whether they use it to amplify the brand, recruit new employees, advertise new products, or even sell directly to consumers, corporate brands love social media. According to recent figures, brand ...

Many things irk people about the way modern companies operate. Workplace communication tools and so-called enterprise social media platforms are among the low-stakes but high-impact bugbears. Reading ...

Key Insight: Discover how consolidating social media tech into one platform scaled employee advocacy and social selling. Expert Quote: Lincoln Parks: EMV is a soft metric; scrutinize participation, ...

Sprout earned the #1 spot in 40 of G2’s 2026 Winter Reports, including the Grid® Report for Social Media Listening Tools, Social Customer Service and the Enterprise Grid® Report for ...

Small firms become targets of cybercrime with every social media post, especially during the holidays. Here are some of the ...