Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

1. Crates and Pallets Regardless of the type of product you need to transport, crates and pallets play a key role in the shipping and packaging process. They serve as extra protection and ensure ...

There are a lot of factors that you need to look at when you are marketing a new product. Packaging is one of the most important. Packaging could make or break the success of your product.

As part of its pivot from plastic, Amazon is encouraging some consumers to opt out of packaging altogether, via its Ships in Product Packaging initiative. Products approved for zero packaging have ...

One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

Want to throw a party your guests will never forget (in a good way) and Mother Nature will appreciate, too? Try these pro ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Rare Beauty and Guide Beauty are two brands that have been thoughtful about how consumers interact with and use their products and have designed the packaging to accommodate various needs.

The company launched the epic goods brand with bottled water in March 2024 before expanding into additional products, including various snack options like packaged nuts and gum. Over the last quarter, ...

The investor has to scratch the surface and understand whether the innovation is significant (product innovation) or a change in the features (packaging). Here is an analogy: Car manufacturers ...

In Japan, paper and paperboard products were the most commonly used packaging materials, followed by plastic, metal, and glass. Paper packaging such as corrugated boxes is mostly demanded for ...

There are tons of healthy candy alternatives available, but does any of it actually taste good? Here, an RD breaks down the healthy candies worth trying.