Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...
As artificial intelligence ruins the economy and takes over the world, Google is quietly working to change the advertising game in a mind-bending way. As Semafor reports, AI has so utterly altered ...
Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode ...
Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns. Why we care. Traditional ...
PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more ...
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.