Her simple method could save you money in the long run.

Looking to elevate your eye makeup routine? Universally flattering eyeliner shades are an effortless way to add dimension and ...

An expert weighs in on the viral "brown pencil theory," which states that you only need one makeup product to do your entire face.

Finding the perfect eyebrow pencil is no mean feat. Especially if you're anything like me. Let's put it this way, I've ...

A fast 5-minute routine to brighten the face, define eyes, and add colour for polished Zoom meetings and video calls.

A dermatologist, two plastic surgeons and professional makeup artists explain what's going on in the widely circulated image.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While these bold beauty statements once defined an era of confidence and self-expression, holding onto them decades later ...

Many people would say that it is a dream job: you’re essentially getting paid for reading books, talking to writers, travelling to literary festivals. What steps led you to this point in your life ...

Unlock an exclusive sect shop, along with marrying benefits, by joining the Velvet Shade sect in Where Winds Meet.

If you have hooded eyes, Peace recommends leaving the area closest to the tear duct free of liner and starting from the pupil ...