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Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

be it on a local, national, or global scale. Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases.

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National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences ... potential customers is of ...

If you're thinking about, or just getting started in direct market farming, welcome to the business. It's a great way to make ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

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The Schuylkill Chamber of Commerce has launched its second Small Business Season, a “community-wide initiative to champion ...

TYSONS, Va.— Tegna has appointed Dhanusha Sivajee as senior vice president and chief experience officer, effective ...

THE Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation in digital marketing, has successf ...