More About Advertising8d
Kantar predicts wokeness, safety and sustainability for 2025
Even before Trump was elected, 2025 was already looking like it might be another year of upheaval on the social, political ...
research8d
Diversity and AI transparency key themes for 2025, says Kantar
Calls for greater transparency for how data is used by AI and the increasing importance of diversity and inclusion are among ...
The universal barrier to health: new Kantar report reveals how it drives unhealthy habits and missed health goals
Kantar, the world's leading marketing data and analytics company, today released its Who Cares Who Does: Decoding Wellness report on global wellness trends.
UK grocery inflation edges higher again, says Kantar
Discover how UK grocery price inflation impacts shoppers as chilled drinks and chocolate prices rise. Understand the ...
Disruptive forces will move into the mainstream: Kantar highlights marketing trends to watch in 2025
Kantar has released its ten key trends for marketers to pay attention to in 2025.AI guardrails, sustainability, inclusivity, ...
Broadband TV News8d
Sports fans behind global growth in streaming services
“Live sport is playing an increasingly important role in user retention as it brings in a substantial live viewership that’s ...
Zawya9d
Riding the wave of change propels value of Kantar BrandZ Top 30 Emirati and Saudi brands to $97bln
Fueled by a period of large-scale economic development, the Kantar BrandZ Most Valuable Emirati & Saudi Brands have ...
Media consumption in rural India is becoming increasingly hybrid: GroupM-Kantar
Rural India is experiencing a surge in hybrid media consumption, with consumers increasingly utilizing both online and ...
Yahoo Finance22d
Amazon is the most preferred global ad platform for consumers in Asia Pacific - Kantar Media Reactions 2024
According to Kantar Media Reactions 2024 ... there is an exciting three-way tie on the second position between 3 global brands - Spotify, TikTok and Google. Among APAC's marketers, YouTube ...