according to a report by Kantar and GroupM. The average number of fast-moving consumer goods (FMCG) products in the basket of rural households has risen from 5.88 in 2022 to 9.3 in 2024 ...

Rural India has observed an increase in the average FMCG basket size increasing by 60%, from 5.8 in 2022 to 9.3 in 2024, revealed Kantar – GroupM ... The former group faces more financial ...

Universal Robina Corp. (URC) brands continue to lead in popularity, according to Kantar Group’s latest Brand Footprint report, which tracks consumer reach and purchasing trends. Six URC brands were ...

according to the latest Rural Barometer Report released by WPP’s media investment group, GroupM, in partnership with Kantar, a leading global marketing data and analytics firm. The report marks the ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...

Asda, Britain's third largest supermarket, "lost the plot" but can be fixed, its chairman said as it reported another slide in sales.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

In a statement to Windows Central, Microsoft has confirmed that it's unifying its news content services under the MSN brand ...

The British supermarket saw its share of the market slip to 12.5% over the three months to November 3, down from 13.5% the ...