The new livery debuted March 10 on a Boeing 787-10 at Korean Air’s headquarters in Seoul. It is part of a broader effort to update the carrier’s branding and corporate identity, with redesigns for everything from food menus and uniforms to lounges.

Korean Air is unveiling a new livery as part of a larger overhaul of the carrier's corporate image. It will complete its integreation with Asiana within two years.

The airline charts a fresh course to transform itself from a Korean flag-carrier “to an international carrier based in Korea.”

Korean Air unveiled its first new corporate identity in 41 years by pulling the curtain back on a gleaming Boeing 787-10 Dreamliner adorned with a bold and distinctive livery. The event took place in a Korean Air hangar in Seoul in front of more than 1,

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.

Korean Air has rebranded with a new logo, aircraft livery and enhanced onboard services following the completion of its acquisition of Asiana Airlines

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.