CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable ...

The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an interactive Star Wars video game for Consumer Electronics Show (CES) 2026. The ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.

The final rampart has fallen to the never ending artillery of smart technology. Everywhere we go tech seems to be lurking ...

A LEGO Star Wars-themed experience has become the first interactive game to appear on the Las Vegas Sphere. Marking the ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

Start your year with tech that boosts efficiency. This year, we all could use a little fun and beauty in our lives. Whether ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in children's hands. The company says the new smart bricks, tags and mini ...

There’s no shortage of USB hubs and docks that can extend the functionality of your computer by giving you more ports when you need them. But the DockFrame stands out by offering a modular system that ...

LEGO SMART Play marks an exciting new chapter in the LEGO Group’s story; one where creativity, technology, and imagination come together like never before. Showcasing our latest innovation via an ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Eco anxiety is very real, so we share this year's most uplifting stories to prove there’s hope for our climate. View on euronews ...