Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

Pitfall 1: Too Much Data The biggest problem for many marketing plans is that there is too much data; the marketing plan is so full of facts, figures, and findings that the document gets hopelessly ...

In one of our courses, students have the opportunity to develop a new product idea related to food and agriculture and come up with a marketing plan for the product. They’ll team up with their ...

So let's assume that we install a Webcam with enhanced psychological insight capabilities inside the market, and it captures the materialization of our marketing plan, one purchase after another. What ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

California Attorney General Rob Bonta is pushing back against a federal proposal that aims to roll back fair housing ...

The surplus food app’s new CMO says “bold” marketing will be key to ensuring the business helps tackle food waste.

According to the complaint filed in U.S. District Court for the Northern District of California, Bal was an early investor in ...

The authors compare the leap to AI to using a search engine to help you plan a vacation to an AI agent that can actually book ...