McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and ...

This clever combination not only caters to traditional tastes but also adds an element of fun with the interactive fries and themed merchandise. By incorporating a playful aspect into the meal, ...

In his new role, Yadvinder will drive integrated marketing and growth across Arrow Group companies and new energy ventures ...

Bendriouch, F.Z. (2025) Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example. Open Access Library Journal, 12, 1-17. doi: 10.4236/oalib.1114348 .

The mastermind’s behind McDonald’s multi-award winning ‘Dare to Play’ Squid Games campaign and Cairns Hatchlings winners from ...

McDonald’s is launching a limited-edition Grinch Meal on 2 December, featuring new Dill Pickle “Grinch Salt” McShaker Fries, ...

Area businesses had an opportunity to learn some best practices for promoting themselves Thursday morning, as part of an ...

In the early 2000s, after a severe slump, McDonald's orchestrated a major turnaround, with the introduction of its Dollar ...

Share and Cite: Berlagosky, G. , Furer, T. and Silbering, J. (2025) Influence of Manipulative Marketing Tactics. Open Journal of Business and Management, 13, 4093-4113. doi: 10.4236/ojbm.2025.136222 .

McDonald's Corp (MCD) reports robust international performance and innovative strategies, while navigating inflationary pressures and declining US traffic.

A brand’s growth trajectory is always impacted by the macroeconomic environment. Rather than wishing consumer sentiment was better, marketers must learn to strategise while factoring in the external ...