That certainly was the case in 2016, when Trump's winnability was attributed to a fringe base of non-college-educated men.

In the ever-evolving landscape of social media trends, a new phenomenon has emerged that has captivated the attention of the masses - the "Soft Guy Era" meme.

Through TikToks, memes and podcasts, the Trump campaign harnessed mounting angst among Gen Z men to bring young voters to his White House comeback.

But now? Thanks to his crying and celebrating reaction to his jersey being retired in Toronto with the Raptors, he’s got a ...