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The executive who signed Jordan to Nike doesn't think the company would have succeeded without MJ: "This was the last roll of the dice"
The partnership between Nike and Michael Jordan is without doubt the most successful one in the history of the shoe industry.
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"Over a meal of baby back ribs, an onion ring loaf, and a round of soft drinks" - Sonny Vaccaro details Nike's first meeting with Michael Jordan in 1984
Sonny Vaccaro's first meeting with Michael Jordan was in a Santa Monica restaurant while Team USA was holding training camp ...