As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

2026 will reward those who move with intelligence, operate with precision, and execute with performance at the center.

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

The OKC Thunder will host the Phoenix Suns at 6:30 p.m. Wednesday in the NBA Cup quarterfinals. OKC (23-1) earned a 131-101 road win over the Utah Jazz on Sunday. The Thunder is on a 15-game winning ...

Abstract: In an era where cryptographic devices are widely used, research on Side-Channel Analysis (SCA) has attracted significant attention. While Deep Learning-based SCA (DLSCA) demonstrates notable ...

Environmental degradation claiming millions of lives, costing trillions annually Business-as-usual will lead to even bigger impacts, threatening national prosperity Global Environment Outlook points ...

WASHINGTON (AP) — Defense Secretary Pete Hegseth put U.S. troops at risk by sharing sensitive plans about an upcoming military strike in Yemen on his personal phone, according to a Pentagon inspector ...

Abstract: Multi-band massive multiple-input multiple-output (MIMO) communication can promote the cooperation of licensed and unlicensed spectra, effectively enhancing spectrum efficiency for Wi-Fi and ...

The OKC Thunder will continue its 2025-26 NBA season with a home game against the Dallas Mavericks at 8:30 p.m. Friday. OKC (21-1) secured a 124-112 road win over the Golden State Warriors on Tuesday.