AI models don’t consider advertising budgets or legacy relationships. They care about credibility signals and narrative ...

Food, travel, vlogs… and now government promotion? This episode of TV Newsance breaks down how Curly Tales became the face of a ₹6 crore Doordarshan documentary promoting the Modi government — and how ...

Rome FM isn’t a side project. It’s a signal of where agency newsrooms are heading: smaller, faster, sharper, and far more ...

In her address, Archana Jain said that success in 2026 will belong to those who become the most trusted communications partners ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

AS the world of technology turns, the role of parents (and guardians) has remained undiminished, and has become even more ...

Integrated Indigo Limited dominated the 2025 Lagos Public Relations Industry Gala and Awards, winning five categories, including Model Agency of ...

More public relations firms are creating venture arms or outside funds to support the clients they are advising. Why it ...

Cisco outlined its vision for the AI-ready data center, introducing a “factory” approach to AI infrastructure designed to ...

Over 16 years, the agency’s approach has been anchored in understanding sector nuances and building narratives that shape ...

The Independent Media and Policy Initiative (IMPI) has attributed its successful forecast of a 14 per cent inflation by the end of the year to a painstaking analysis of President Bola Tinubu's ...