Pepsi’s "Where’s My Jet?" campaign went from a joke to a lawsuit. Here’s how a playful ad turned into a marketing disaster and key lessons for brands.

Celsius Holdings (NASDAQ: CELH) went on a meteoric rise from a virtually unknown energy drink brand to the No. 3 energy drink ...

Consumers around the world are looking for ways to boycott American products in response to Donald Trump’s trade war - and ...

The confusion may have been the point, legal experts told Salon. Regardless of what powers Trump may claim, American ...

Government reactions have been mixed so far; while the EU is introducing counter-tariffs on €26bn (£21.9bn) worth of American goods including motorbikes, industrial goods and Kentucky Bourbon, some ...

Prebiotic drinks have joined the healthy soda trend. But are brands like Olipop, Poppi and Coca-Cola's new Simply Pop ...

The across-the-board declines in these consumer staples names can likely be attributed to the House of Representatives ... pressure on working families could also lead to lower purchases of branded ...

Nomad Foods remains an attractive investment with strong brands, rising revenues, and share buybacks driving returns. Explore ...

Tonic water didn’t stay in the medicine box for long. The first commercial tonic water was produced and patented in 1858 by Erasmus Bond, the owner of Pitt & Co. By 1868, gin and tonic was regarded as ...

Tiwa Savage recently opened up about her decision not to sign new artists in an interview with Tomisin Amokeoja. She revealed plans to invest in music education.

The across-the-board declines in these consumer staples names can likely be attributed to the ... lead to lower purchases of branded foods from Pepsi or Hershey. While Pepsi is known for its ...

Gobs O’Phun isn’t just the quintessential Irish/Scottish folk band that sang at pubs, festival and private stages, lo these ...