A hot new coif has cropped up on social media. Teen boys are propagating across hair salons for perms to recreate the viral “broccoli cut.” Characterized by a bounty of bouncy curls atop the noggin, ...

Sure, the bushy perms of the 80s might be out of vogue, but there are plenty of modern hair perms that are actually gorgeous. These days, you can perm your hair into effortless beach waves (think: ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Add articles to your saved list and come back to them any time. Perm pride is here. The permanent wave, better known as the perm, has returned from banishment to the fringes of fashion since the ’90s, ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Is this the year we get a perm? The ‘curly shag’ has been on the up-and-up of late, repeatedly featuring as a front runner when it comes to 2021 hair trends. And it doesn’t look like the cool girl cut ...

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"I will not even allow that word to be mentioned in my salon," Berlin's foremost society hairdresser, Udo Walz, recently told the Sueddeutsche Zeitung daily. The problem with the perm 100 years on is ...

The perm has sprung back into salons, but not as you know it. In salons, the concept of the perm is being interpreted less literally. “It has gone from tight curls to creating waves and a gentle ...

It is a century since a German hairdresser invented the perm, but the technique that long gave fashion victims and footballers an extra bit of bounce has finally gone out of style. "I will not even ...