Participants then rated the various fonts as liberal or conservative, and answered questions about their political party affiliations, their political ideologies, age, gender and race.

The choice of fonts in political campaigns could trigger unconscious bias according to a new study, which finds serif fonts are seen as more conservative and sans serif are more liberal.

Political candidates spend millions of dollars honing their messages, paying close attention to language and tone, but that work may be for naught if they’re using the wrong typeface. Fonts and ...

Political campaigns are being studied, font by font. KATE MURPHY New York Times News Service. During the 2008 presidential campaign, Barack Obama’s choice of Gotham — an elegant 21st-century ...

Difficult-to-read font reduces political polarity, study finds. ScienceDaily . Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2012 / 11 / 121102151946.htm ...

Calibri has been Microsoft’s default font since 2007. That means Calibri is likely what you used for your last PowerPoint presentation, or Excel doc, without giving it a second thought. But you ...

Difficult-to-read font reduces political polarity, study finds Peer-Reviewed Publication. University of Illinois at Urbana-Champaign, News Bureau ...

The styling of the font name, "XBAND Rough" with the first noun in all-caps, calls to mind the early online gaming network XBAND, launched in 1994 and discontinued in 1997.